It has been more than a decade since businesses realized that SEO is a truly necessary investment. Billions of people use Google to find what they’re looking for online. And for many consumers, “googling” is one of the most important tools to help them make a buying decision.
With TV or newspaper ads, you’re presenting info to people who may or may not be looking to buy that LED TV you’re selling.
But with SEO and Google, you’re presenting your website to those who have given some indication that they’re interested in what you’re offering, because they typed in “LED TV” on their Google search bar.
According to the latest 2014 studies on organic click-through rates, 71% of all Google searches result in an organic click on the first page. The #1 link gets 32% of the clicks, while the #2 gets 14%. The results on the second and third page combined receive less than 5.6% of the clicks. As for the users who don’t click on the results, they simply made another search by refining their keywords, or perhaps they clicked on a PPC ad.
Here are some other stats: 73% use search to find where the products are sold, 72% use search to make price comparisons, and 63% use search to find promos.
And they read reviews too. 73% of consumers say positive reviews make them trust a brand more, and 79% say they trust online reviews as much as personal recommendations.
And finally, a high ranking on Google acts like a billboard, and it helps you increase awareness of your brand among potential customers.
So will SEO increase your business? With proper SEO, it will.