Once upon a time, websites bragged about their site visitors. That was the only thing they cared about. While today this is still an important factor, the amount of traffic you get is no longer as important as the amount of “targeted” traffic you have. Targeted traffic means your visitors are people who are likely to use your product or service.
Defining Your Targeted Traffic
Let’s put this in proper context. Let’s say that you are a wedding planner based in San Francisco. How do you define your targeted traffic? Who are the people you want to reach out the most?
•People looking for a wedding planner. People can type “wedding” on a search bar for a variety of reasons. Some just want to know all about wedding customs, especially the strange practices around the world. Some are guests who want to know about what gifts they should give the bride and groom. Some couples may be looking for a wedding location, while others may be looking for a place to spend their honeymoon.
In your case, your targeted traffic are the people searching for wedding planner services.
•People who live in San Francisco and are looking for a wedding planner. China has 618 million Internet users. But should you care? Of course not! The people you want to reach out to are those who live in San Francisco, so your efforts should focus on that. A wedding planner who attracts the attention of ten soon-to-be-wed couples in San Francisco is better off than those who attract a hundred thousand couples living in China.
Benefits of Targeted Traffic
As a website owner, it’s your responsibility to determine who your intended audience is. Once you’ve done that, you can reap the following benefits:
1.They are more likely to spend money. Since they are specifically looking for a website like yours, then it follows that when they find your website you are in a much better position to make a sale.
2.They are more interested in the info you are offering. Even if the visitors you attract aren’t looking to buy, the fact that they are interested in your website and spending time reading your articles means that you can boost your SEO.
SEO tracks the time people spend on a website; the longer the time, the better for your SEO. If you have a high “bounce rate” (the percentage of people who leave your website after seeing your first page on the site), then your SEO for that particular keyword can suffer. Obviously, you aren’t offering the content that the user is looking for.
3.They are more likely to bookmark your website. Now you no longer have to keep on maintaining your SEO efforts to have people continue to visit your website. They can go to your site directly.
4.They will likely recommend your website to others. Such recommendations will not only increase your traffic directly, but they will also boost your SEO, which in turn boosts your website traffic further.