For small businesses, one of the most ubiquitous advice they’ve heard is that they have to build their brand online. Building your brand means not just letting people know about your company, but also defining it in a way that effectively sets you apart from your competitors.
If you have a small business, you have to build your brand online. Even the top companies in the world are doing the very same thing. Here are some of the reasons why:
1.It enables you to reach audiences worldwide. With top companies, the main advantage of the Internet is that they can just about engage with everyone from anywhere in the world. They’re not limited to local TV shows and newspapers. A single campaign can encompass the globe.
2.It’s an opportunity to engage in a more personal way. One of the main problems with top companies is that many people see them as faceless corporations whose sole purpose is to gain profit from the masses. But going online can provide a more personal touch, and your brand can have a human face which your potential customers can identify with.
This has become much easier through the use of social networking tools such as Facebook, Google+, and Twitter. These companies can easily find out what issues their customers are concerned about, and they can answer their questions right away. Huge companies can offer the same small-town vibe that appeals to many customers.
3.The cost is relatively cheap. Top companies, despite their size and budget, aren’t exactly fond of spending money. They remain on top precisely because their expenses are less than their revenues.
And that’s one of the main allure of brand building online. It doesn’t cost much at all, and the ROI is tremendous. Building a website is much cheaper than engaging in a nationwide or worldwide TV advertising campaign. And by going online, they can even have their customers acting as their own marketing staff, spreading word of their brand on their own—for free.
4.Results are more specific and instantaneous. When top companies engage in brand building, the results can take months before they become noticeable. And even then, the results aren’t as specific. It’s much more difficult to get more specific data from offline marketing efforts.
With online tools, top companies can glean a lot of specific data regarding demographics that they can tailor their message. They can target precise demographics.
And the results can be received immediately. There’s no waiting period involved which means they can react more quickly to real time perceptions about their brand.
Building your brand online is one of the most effective ways of reaching your target market, and top companies know this. If you haven’t done so yet, you better take action now before your competitors do.