SEO stands for search engine optimization. This refers to the things you do so that when people use a search engine like Google and types in a word or phrase that’s connected to the topic of your website, your website pops up in the results. One of the more important things that people need to do to optimize their website for search engines is to create backlinks.
What are Backlinks?
The links on your website may direct your users to other websites which they may find interesting or important. These are called outbound links. Backlinks on the other hand are the links on other websites which direct their users to your website.
So why are backlinks important?
That’s because they can help your website more popular on search engines. When other websites refer to your website, you then become more of an “authority” on the topic you cover. Backlinks also serve as a recommendation of sorts, and Google takes note of that.
Google is in the business of serving up the websites that their users want, and when you have other websites recommending yours then that means your website must be what users want.
Google also monitors the number of people who come to visit your website, and backlinks offer a very convenient way for the visitors from other websites to come to yours. And as you get more and more visitors to your site, the more SEO “points” you earn.
Crucial Backlinking Factors
The number of backlinks you have is crucial, but that is not the only factor that is important. Here are some other factors you want to consider:
1. Relevance. Let’s say your website is all about selling car parts and offering car repair services. But if you get backlinks coming from websites that are not connected in any way to your business (such as vegetarian diet websites), then this won’t boost your SEO at all. In fact, it may trigger suspicion that you didn’t earn your backlinks the proper way.
Google may think that you bought those backlinks, and this may earn you a penalty.
2. Quality. Not only should the websites linking to your site be relevant to your niche, but they should also be popular with Google and other search engines as well. Let’s put it this way: you’re a basketball player and you need a recommendation—it’s better to have a recommendation from a famous coach like Phil Jackson than from a high school coach in some unknown town. So going back to our previous example, if you have a car parts and repair website, you should endeavor to get backlinks from well-established websites connected to the car industry.
3. Different types of websites. There are many types of websites connected to the car industry. Some are blogs and review websites, there are forums and online directories, and others are commercial websites. You need backlinks from all of them, and not just from a particular type of website.
4. Speed of acquisition. You can’t suddenly have a thousand backlinks appearing overnight. It will make search engines suspicious. Getting a thousand backlinks is only possible if you bought them and Google will penalize you for trying to trick them.
Essentially, the more and better backlinks you have, the greater chance you have of improving your ranking with Google. Just make sure you do it ethically, or else you’ll do more harm than good for your site.