It’s normal for people to want instant results in this age of fast food, online shopping and microwave ovens. On the Web, people are naturally impatient, and websites that take too long to load are often abandoned. So in the world of SEO, there will be some clients who will want instant results.
And unfortunately, some unscrupulous SEO services give them what they want, or more accurately what they think they want.
They get the instant improvements they want, only to find out later on that Google do not agree with their SEO methods. After a few weeks of getting a lot of traffic, they realize that their website no longer appears on Google’s search results at all. They lost all their traffic, perhaps forever.
SEO requires organic growth. Basically, what this means is that you want your website to become popular with search engines in a way that seems natural and inevitable.
Google prides itself as the best search engine that gives its users the websites they’re looking for. The best SEO services serve as a bridge that helps Google recognize the real helpfulness of your website for potential visitors.
Here are a few reasons why an SEO campaign needs time to generate ranking improvements:
And in most cases, they’re right to be suspicious. For example, if you suddenly have a thousand backlinks to your website overnight, then that’s obviously artificially generated.
Google checks backlinks because they’re a sign of your website’s relevance and helpfulness. It’s as if other people have read your info in your website, and they found that info so compelling that they link to your website on their own sites.
Now if this was a natural occurrence, then a thousand websites won’t discover and link to your website all at once.
You simply have to accept that improvements in your rankings can take weeks, months or even longer.