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SEO: Slow and Steady Wins the Race

Slow and Steady Wins the SEO Race

A lot of people and businesses seem to want instant results. It’s a universal trait. This explains the popularity of those miracle weight loss supplements that promises to give instant results. Even if doctors caution everyone that healthy weight loss is never more than 2 lbs a week, most people ignore their warnings because they are more interested in losing weight fast.

It’s the same thing with Search Engine Optimization. SEO is a slow and gradual process. In fact, any attempt to cause instant SEO improvements can result in doing the website more harm than good. That’s because those instant SEO tactics are considered forms of cheating too, and then you’d get punished by Google for it.

Here’s a look at the whole SEO situation:

SEO Analysis

No responsible SEO professional jumps at making changes right away. First you will need to determine what changes are needed, and that comes after making a thorough analysis. And this goes beyond analyzing what you’ve been doing with your website. Your competitors will also be analyzed as well.

This is a rather tedious process, and only the pros will have the requisite patience and skill to do it. Even the right keywords must be identified first, and that takes research as well.

Content Development

In order to succeed in optimizing your website for search engines, you need more than just a few tricks. It’s not enough that you have keywords in their proper places. You actually need to create content that your users will find interesting and useful.

Again, this will take time. Coming up with original content isn’t as easy as you think. What’s more, you need different types of content. You can’t have just huge blocks of text all over the place. You also need lots of images, and of course you may use videos to boost your SEO and user interest as well.

Keep in mind that the ulterior motive of Google and other search engines is to provide websites with the most relevant content whenever their users type in keywords to look for websites. So you actually have to prioritize providing the content your users will appreciate.

Link Building

If you’ve done any research on SEO, then you know the value of building links with other websites. Those sites must first be identified to begin with. Your competitors will be studied, and their links will be checked to see which sites they are linking to. If your competitors are ranked highly, then you also need to get those links. In order to outrank them, then you need to get links which your competitors don’t have.

And you can’t have a thousand new links sprouting overnight. Link building needs to be a slow process, because when you go too fast Google will simply assume that you’re cheating (you bought these links instead of accumulating them legitimately). That will get you penalized.

So when it comes to SEO, slow and steady wins the race. But to make that happen, you better get started now. It also is important you find an affordable seo company that you can budget monthly for services.