Google is notorious for not giving us the exact algorithm of how they rank websites. Sometimes they give hints as to the metrics they use, but in some cases these pronouncements can be confusing or contradictory.
Most of the time, they just tell website owners to basically not to worry about SEO and that their primary responsibility should be to provide a quality website to their visitors.
But SEO efforts are about making sure that Google doesn’t find it difficult to find the right websites. And that means identifying the correct metrics Google uses in its algorithm, so that websites can then focus on those elements as well.
But just because Google won’t talk about the metrics they use to rank websites doesn’t mean that SEO experts can’t find out. So if you are doing your own SEO, you may want to focus on the following factors to increase your rank in the SERPs.
It’s an accepted fact that a huge chunk of Internet users at any time are in the social networks like Facebook, Twitter and YouTube. And when all these people are talking about your website, Google can’t just blindly ignore these signals. These are obvious indicators that your website is hugely relevant and useful for so many people.
Links in news domains are also valuable, and new backlinks are factored in as well.
It’s said that there are about 200 metrics used in the Google algorithm, but obviously, you can’t address all of them effectively all the time. With our list, at least you can focus on the factors that seem to matter most to Google.