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SEO for Non Profit Organizations

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SEO for Non Profit Organizations

 

DELIVERING CLIENTS TO BUSINESS SINCE 2009

Strategic, robustly-tested SEO strategies.

 


SEO for Non Profit Organizations

Why SEO is Crucial For Your Non Profit Organization

Nonprofit organizations may be exempted from paying federal income taxes, but that doesn’t mean that it’s easier to run than a typical business. In fact, it’s extremely difficult. But you will have a higher chance of success if you have a website that is optimized for search engines.

SEO represents one of your best options when it comes to marketing your cause. It doesn’t require a big investment, and yet the returns can be explosively huge. SEO makes your website more visible in search engines like Google, which is great because billions of people use Google each day.

In the US alone, there are more than 1.5 million tax-exempt nonprofit organizations. SEO can make your website stand out.

Lead Generation for Non Profit Organizations

With SEO, you can make your NPO distinct from all the others. At the same time, you also need to focus on the goods and services you’re selling in order to create sources of revenue for your NPO. So in a way, you’re also competing with other private businesses involved in selling the same goods and services. But with SEO, your website can rank higher in search engines and this in turn will lead to more website traffic. The more visitors you have, the more leads you get. It’s inexpensive and very effective.

Targeting Keywords for Non Profit Organizations

You will need an SEO specialist to identify the keywords to target, as these are the keywords that are likely used by your potential donors and customers. This dual purpose keyword targeting task can be a challenge even for experienced SEO specialists, which is why you need to leave the SEO campaign in the hands of someone who is willing to dedicate their time and energy to find the best keywords for your niche.

Top Rankings in Your City

Many NPOs are local in scope, so that means you must focus your energy in spreading awareness among (and getting revenue from) the people in your area. For SEO, that means your potential local donors and buyers must find your website easily when they use Google hence the need for local SEO. An SEO specialist can find geo-targeted keywords and list your website in major and local directories to ensure your website appears every time someone searches for relevant information. For example, if your NPO is located in Tucson, AZ, then your website should appear high up in the list when someone enters the words “non profit organization in Tucson, AZ” or other related keywords. This can be a painstaking process, but a good SEO specialist can handle the job well

The Importance of Working with a Trustworthy and Responsible SEO Expert Like Mr-SEO

Your SEO strategy needs to be ethical. After all, as a nonprofit organization, you need to make sure that your reputation is beyond reproach. So what you need is a patient SEO professional who can work within the parameters set by Google, just as your officers need to work while Charity Navigator and other watchdog organizations look over your operations. With Mr-SEO, you can make your website more popular, raise more funds for your nonprofit organization, and promote your cause to the fullest.


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