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Nonprofit organizations may be exempted from paying federal income taxes, but that doesn’t mean that it’s easier to run than a typical business. In fact, it’s extremely difficult. But you will have a higher chance of success if you have a website that is optimized for search engines.
SEO represents one of your best options when it comes to marketing your cause. It doesn’t require a big investment, and yet the returns can be explosively huge. SEO makes your website more visible in search engines like Google, which is great because billions of people use Google each day.
In the US alone, there are more than 1.5 million tax-exempt nonprofit organizations. SEO can make your website stand out.
With SEO, you can make your NPO distinct from all the others. At the same time, you also need to focus on the goods and services you’re selling in order to create sources of revenue for your NPO. So in a way, you’re also competing with other private businesses involved in selling the same goods and services. But with SEO, your website can rank higher in search engines and this in turn will lead to more website traffic. The more visitors you have, the more leads you get. It’s inexpensive and very effective.
You will need an SEO specialist to identify the keywords to target, as these are the keywords that are likely used by your potential donors and customers. This dual purpose keyword targeting task can be a challenge even for experienced SEO specialists, which is why you need to leave the SEO campaign in the hands of someone who is willing to dedicate their time and energy to find the best keywords for your niche.
Many NPOs are local in scope, so that means you must focus your energy in spreading awareness among (and getting revenue from) the people in your area. For SEO, that means your potential local donors and buyers must find your website easily when they use Google hence the need for local SEO. An SEO specialist can find geo-targeted keywords and list your website in major and local directories to ensure your website appears every time someone searches for relevant information. For example, if your NPO is located in Tucson, AZ, then your website should appear high up in the list when someone enters the words “non profit organization in Tucson, AZ” or other related keywords. This can be a painstaking process, but a good SEO specialist can handle the job well
The Importance of Working with a Trustworthy and Responsible SEO Expert Like Mr-SEO
Your SEO strategy needs to be ethical. After all, as a nonprofit organization, you need to make sure that your reputation is beyond reproach. So what you need is a patient SEO professional who can work within the parameters set by Google, just as your officers need to work while Charity Navigator and other watchdog organizations look over your operations. With Mr-SEO, you can make your website more popular, raise more funds for your nonprofit organization, and promote your cause to the fullest.
We have worked with Matt for over 4 years. He has turned our real estate company into one of the most successful lead generating websites in California. We have built our company around his ideas and SEO. He is by Far the best San Francisco SEO Gurus around.
Matt has helped me cut down my monthly PPC cost dramatically. We now rank #1 for the most expensive PPC keywords at $35 per click. We are generating more business from new locations and building our client base to new locations. I never thought we could expand our services without opening a whole other branch location.
Matt is the SEO Guru. His expertise and guidance have taken my business to the next level. I highly recommend Mr. SEO if you are serious about taking your business to the next level. I can’t believe I was able to get this much new business. I cannot stand spending hour’s making cold calls to produce new clientele. SEO is by far one of the best ways to get new customers.
Matt really knows his stuff. I highly recommend him for any company who wants more business. He is a Sharp, clever and works extremely hard in everything SEO he takes on. He’s always around for questions even at night when most people are not answering their phones.
Matt is the person if you want to get to the top of any search engine. Very professional and works hard for his clients. He’s helped in so many different situations. He is the most well-rounded professional that knows everything when I have questions! Thanks Matt for all your help and building my business.