How Search Engine Optimization Can Help Build Your Pest Control Business Online

As of last count, there are 74,100 exterminators in the US alone. So how do you distinguish your company from the rest of your competitors? The best way is to build a website that ranks highly in search engine results pages when people search for services you’re offering. But this is easier said than done. When you are trying to compete with thousands of pest control service providers, it’s difficult to get your website to the first page in Google. Fortunately, you don’t have to do this yourself. With a reputable SEO specialist, you will have a much better chance of improving your visibility online.

Pest Control Lead Generation

With SEO, you can get more traffic to your website which in turn gives you more opportunity to convert your visitors into paying customers. Getting more visitors means you’ll get more inquiries through phone or email which enables you to better explain your services to potential customers. SEO is a very cost-effective way to generate leads because you’ll get significantly more traffic and the results are long-term.

Using Targeted Keywords for Pest Control SEO

One important aspect of SEO is keyword research. You need to know what words or phrases your target customers are using to find services like yours. You need to evaluate your competitor’s website and determine what keywords they are focusing on. All these require a lot of time and effort on your part. But you don’t have to do it alone. An SEO specialist can conduct a comprehensive keyword research for your website and incorporate it in your on-page SEO and content.