Even before you start your San Francisco or San Jose enterprise company, you’ll need a comprehensive list of tools to thrive in your chosen industry. And if you are as savvy as you think you are, then having an effective SEO strategy should be part of that list. The importance of SEO for any enterprise cannot be overstated.
Today, it’s pretty much common knowledge that you have to have an online presence if you want any enterprise to succeed. Your website can build your brand, market and advertise your products and services, and even generate sales. You can use your website to interact with potential customers, so that you will have a clearer idea of what they want so you can tailor your products and services to match their needs.
Trying to build your online presence by creating a website will ultimately become an exercise in futility, however, if you don’t have enough site visitors. You need to generate traffic to your website, and SEO does that marvelously.
SEO stands for search engine optimization. What it basically means is that when people search for products or information related to your industry on Google, your website shows up right at the top of the search engine page results (SERPs).
If someone uses Google to search for “AC repair in Huntsville, Alabama,” and you happen to own an air conditioning repair center in the city, then your website should be on the first page of Google’s results.
Of all the possible ways of funneling people to your website, having Google point the way to your site is still the most effective of all. In addition, Google’s reach cuts across boundaries, so you can broaden your potential customer base to include people in other cities, states, or even countries.
SEO has gotten a bad rap over the years. That’s because a sizable number of “SEO experts” seem to focus on such minutiae as using “keyword density” and proper placement of these keywords.
But the modern SEO strategy is simply to provide the most user-friendly website you can have to give your visitors a pleasant experience. Google looks for “signs” that indicate you are providing for the needs of your visitors, and the best way to get this search engine giant to notice you is to simply make sure that you do provide for the needs of your visitors. And by doing that, you keep your visitors and Google happy.
Let’s put it this way: without SEO, you don’t really have any effective online presence at all. And without an effective online presence, you cannot compete with your rivals in the industry. To put it bluntly, the lack of any proper SEO strategy means your enterprise company is doomed to fail online. It was crucial to our business to become the top SEO company San Francisco.