Some people who are new to SEO seem to think that it’s a one-time thing. They think SEO is like a surgery that’s meant to cure a specific problem. But nothing can be farther from the truth.
SEO is more like the air we breathe, the water we drink, and the food we eat.
For a website, you need constant SEO efforts – all the time. Death, in this case, is being relegated to the second page of results, where less than 10% of Google users bother to venture into.
This is exactly why you’ll be billed monthly when you engage the services of an SEO professional. The work never stops, because it’s an endless race.
Here are some things you need to keep in mind:
Everyone Wants To Be #1
While there can be only one #1, that’s not stopping all your competitors from trying to outrank you. And that’s why they constantly work to improve their SEO profiles. They want to be at the top, where 32% of Google users click. The second placer only gets about 17% of the clicks.
Google is as Fickle as the Weather
Google has a set of Webmaster guidelines, and they keep on updating it. So, you need to constantly make sure that your website conforms to the most current guidelines.
Then there’s also the algorithm changes to consider. You can be #1 one day, and then off the charts the next.
You need constant SEO efforts to make sure that algorithm changes don’t affect your ranking significantly and regain lost ground quickly.
Your Website Needs to Stay Relevant
You also have to make sure that you have fresh content on your website regularly. This is important for SEO, and at the same time your visitors expect it as well. A day without updates can be a disaster, because your visitors will cut down on the frequency of their visits and they may even neglect to visit anymore eventually.
You also need to check that the outdated info and that content are archived or eliminated. You may have some mistakes in your website that you didn’t notice before, so you’ll need to correct that. Then you also have to make sure that you inspect all those sites who are linking to you. You need to identify the good links and eliminate the bad ones that may possibly harm your SEO efforts.
Remember, even if you get the top ranking for the most important keywords in your niche, you still need to keep working on your SEO. It’s like a race that never ends. Just because you have outranked all your competitors doesn’t mean you can now rest on your laurels. It’s an endless adventure and the sooner you realize this, the better it will be for you.