If you have your own business website, then you may realize at some point that maintaining it requires a lot of work. You have to take care of website design, which is essentially all about making sure that everything’s easy for your site visitor. All the elements must be in place, and everything must be arranged just so in order to make navigating convenient for your users.
Then there is the matter of graphic design, and this is focused mainly on how everything looks on your site. People are inherently attracted to nice looking things, so need to make sure that your website looks great. It’s a bit like going out on a date; while some people may say that their date’s personality, intelligence, and sense of humor are important, the way they look also plays a crucial role in determining whether a date is a success or not.
Then there is SEO, which is generally aimed at getting to the top of the Google SERPS when your potential customers are using the keywords relevant to your business/niche. A real professional SEO specialist will not only be well-versed in this area, but will also be an expert in website design and graphic design. An example here would be Mr. SEO, a reputable SEO firm that offers a range of services that will help your website get to the first page of the SERPs.
You need to choose a full service SEO company because…
1.SEO involves both website design and graphic design.
Google looks at many factors before they deem your website as the most relevant when certain keywords are typed in by users. A large part of this is how your visitors treat your website. Do they stay long, or do they leave immediately? Part of the reason why some of your visitors leave your website almost immediately is that your website doesn’t look good, or its design is so inefficient, complicated and cumbersome.
So right away, you need to know that all these elements are connected. You can’t really improve SEO without touching on website design and graphic design.
2.Full service SEO companies are inherently more efficient.
Why would you hire three different companies providing you with separate services when you can just hire one to provide for all three?
These three companies will have to learn how to work together, and you may have to referee and coordinate their efforts yourself. It’s truly a juggling act, and learning how to work together isn’t always a sure thing when separate companies are involved. But if you already have a single company providing for all these services, then you know that everything will work together flawlessly.
3.It saves you a lot of time.
First of all, having to choose just one SEO specialist among many will already require much of your time. Do you really want to prolong the process by going through this three times when you have the option of only doing it once? Communication is also much more effective this way, because you can contact the same company whether you have a problem in website design, graphic design or SEO.
So pick a full service SEO provider like Mr.SEO. It’s easier, more convenient, and significantly more effective. It’s a no-brainer, really.
Some people who are new to SEO seem to think that it’s a one-time thing. They think SEO is like a surgery that’s meant to cure a specific problem. But nothing can be farther from the truth.
SEO is more like the air we breathe, the water we drink, and the food we eat.
For a website, you need constant SEO efforts – all the time. Death, in this case, is being relegated to the second page of results, where less than 10% of Google users bother to venture into.
This is exactly why you’ll be billed monthly when you engage the services of an SEO professional. The work never stops, because it’s an endless race.
Here are some things you need to keep in mind:
Everyone Wants To Be #1
While there can be only one #1, that’s not stopping all your competitors from trying to outrank you. And that’s why they constantly work to improve their SEO profiles. They want to be at the top, where 32% of Google users click. The second placer only gets about 17% of the clicks.
Google is as Fickle as the Weather
Google has a set of Webmaster guidelines, and they keep on updating it. So, you need to constantly make sure that your website conforms to the most current guidelines.
Then there’s also the algorithm changes to consider. You can be #1 one day, and then off the charts the next.
You need constant SEO efforts to make sure that algorithm changes don’t affect your ranking significantly and regain lost ground quickly.
Your Website Needs to Stay Relevant
You also have to make sure that you have fresh content on your website regularly. This is important for SEO, and at the same time your visitors expect it as well. A day without updates can be a disaster, because your visitors will cut down on the frequency of their visits and they may even neglect to visit anymore eventually.
You also need to check that the outdated info and that content are archived or eliminated. You may have some mistakes in your website that you didn’t notice before, so you’ll need to correct that. Then you also have to make sure that you inspect all those sites who are linking to you. You need to identify the good links and eliminate the bad ones that may possibly harm your SEO efforts.
Remember, even if you get the top ranking for the most important keywords in your niche, you still need to keep working on your SEO. It’s like a race that never ends. Just because you have outranked all your competitors doesn’t mean you can now rest on your laurels. It’s an endless adventure and the sooner you realize this, the better it will be for you.
Once upon a time, websites bragged about their site visitors. That was the only thing they cared about. While today this is still an important factor, the amount of traffic you get is no longer as important as the amount of “targeted” traffic you have. Targeted traffic means your visitors are people who are likely to use your product or service.
Defining Your Targeted Traffic
Let’s put this in proper context. Let’s say that you are a wedding planner based in San Francisco. How do you define your targeted traffic? Who are the people you want to reach out the most?
•People looking for a wedding planner. People can type “wedding” on a search bar for a variety of reasons. Some just want to know all about wedding customs, especially the strange practices around the world. Some are guests who want to know about what gifts they should give the bride and groom. Some couples may be looking for a wedding location, while others may be looking for a place to spend their honeymoon.
In your case, your targeted traffic are the people searching for wedding planner services.
•People who live in San Francisco and are looking for a wedding planner. China has 618 million Internet users. But should you care? Of course not! The people you want to reach out to are those who live in San Francisco, so your efforts should focus on that. A wedding planner who attracts the attention of ten soon-to-be-wed couples in San Francisco is better off than those who attract a hundred thousand couples living in China.
Benefits of Targeted Traffic
As a website owner, it’s your responsibility to determine who your intended audience is. Once you’ve done that, you can reap the following benefits:
1.They are more likely to spend money. Since they are specifically looking for a website like yours, then it follows that when they find your website you are in a much better position to make a sale.
2.They are more interested in the info you are offering. Even if the visitors you attract aren’t looking to buy, the fact that they are interested in your website and spending time reading your articles means that you can boost your SEO.
SEO tracks the time people spend on a website; the longer the time, the better for your SEO. If you have a high “bounce rate” (the percentage of people who leave your website after seeing your first page on the site), then your SEO for that particular keyword can suffer. Obviously, you aren’t offering the content that the user is looking for.
3.They are more likely to bookmark your website. Now you no longer have to keep on maintaining your SEO efforts to have people continue to visit your website. They can go to your site directly.
4.They will likely recommend your website to others. Such recommendations will not only increase your traffic directly, but they will also boost your SEO, which in turn boosts your website traffic further.
Before you even think about how to attract back links to your website or how to use a blog for SEO purposes, you first need to think about the keywords you are aiming for. People who use search engines to find information do so by typing certain words and phrases in the search bar. Your first responsibility therefore is to figure out what your target audience are typing in their search engines. This process is known as keyword research.
There are three major factors to consider when you are looking for keywords and phrases to focus on:
1.How relevant is it to your business? This is fairly obvious, but you’d be surprised at the number of businesses who fail at this sort of thing. For example, let’s say your company offers home security devices in Detroit. If you focus on just the word “security”, you may get visitors who want to know all about website security or even Social Security. You may also attract the attention of people who want to know how to be a security guard.
The relevance covers your location and the area you cover as well. If you are limited to Detroit area alone, then you have to include “Detroit” in your keyword planning. You don’t really care for people who live in LA or Dallas, right?
2.How many people use the phrase? You want the keywords and phrases used most often by the people whom you want to attract the most: the people who are looking to buy home security devices. After all, that’s how your company makes money.
While you can guess at the phrases they use, with proper keyword research, you can get a clearer idea of the words they use. You can compare the number of people who enter “Detroit home security” on the search bar to the number of people who used “How do I protect my home from intruders”. With proper research, you will know if it’s better to focus on the word “intruders” or if it is better to aim for “home invasions” instead.
3.How competitive are these keywords? The best keywords are the ones who are not only popular but are also not really used by your competitors. Using low competition keywords leaves you with a much better chance of ranking #1 on the results. Being on the top spot of the first page of Google’s SERPS gets 91 32.5% of all the traffic. Being #2 only gets you 17.6%.
No Room for Guessing
A lot of businesses today simply try to brainstorm for keywords. After all, if you have a business that sells home security devices in Detroit then you should have a fairly good idea of how your potential customers think. And if you can market to them, then you should be able to guess what keywords they will use on Google.
But in the end, you’re still guessing. You don’t really know for sure.
The only way to be 100% sure is to do proper keyword research, check the numbers and compare. Only then should you incorporate the best possible keywords into your SEO strategy.