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Better SEO Conversion – Tracking Leads Phone Calls & Emails

How to Track SEO Conversion through Phone Calls and Emails for Your Business 

If you’re running a business online, SEO is just the first step to making your business successful. Effective SEO will get you to the top pages of the search results, and that leads to more traffic for your site. The ultimate goal is to convert visitors into customers and you can monitor your progress by checking your conversion rates.

Tracking SEO Conversion By Phone Calls 

Your website has done its job right when it has convinced a customer to give your business a call. Sometimes the call is to place an order for your goods or services. In other cases it’s about making inquiries. You can use this opportunity to educate your caller about your brand and the products you offer. The point is to dispel any doubt, so that the caller will turn into a paying customer.

Your callers offer some information which you can use to improve your business. You can gather this info through Google Analytics, custom tracking apps, or via the services of a professional tracking service.

  • Location. You can easily find out where your callers are from. If you’re getting a lot of really interested callers and potential customers from a particular city or area, you can then fine-tune your marketing to appeal to that particular area. You can add the name of the city to your SEO and marketing efforts, and perhaps you may use a local number for callers in that area to use.
  • Device. It is even possible to discover just what kind of smartphone your callers are using. You can then take note of the screen dimensions of these popular phones so that you can make sure your important info can be easily read on those screens. If most of your callers are using iPhones, then you may want to really make sure that all the crucial info on your site are large enough on iPhone screens.
  • Topics and dialogue. It’s even possible for you to record these calls, and you can use these recordings to improve your business. You can track the subject matter so that your customer support people have the data ready for these callers. You can even train your customer service staff to engage in dialogue more effectively. 

 Tracking SEO Conversion Though Emails    

Emails are also another way for your visitors to interact with your company. Again, such a mode of communication offers you the chance to foster a more meaningful relationship with the visitor. The advantages of this kind of communication include:

  • Tracking subject matter. You can now find out what these visitors want to know more about, and you even have a record of the email. You don’t need to record it like a phone call. So you can discover which of your products and services are eliciting the most interest, or you can find out which of your web page texts are confusing for your visitors. You can then focus more on those goods and services, or fix the problem copy.
  • Email marketing. When you receive an email from a potential customer, it then becomes perfectly alright to communicate with them through email. This can then be the start of your email marketing campaign.

Getting more traffic through SEO is just the beginning. It’s all about converting them into customers, and you can use phone calls and emails to track your progress towards that goal. 


What are SEO Ranking Signals?

Google is notorious for not giving us the exact algorithm of how they rank websites. Sometimes they give hints as to the metrics they use, but in some cases these pronouncements can be confusing or contradictory.

Most of the time, they just tell website owners to basically not to worry about SEO and that their primary responsibility should be to provide a quality website to their visitors.

But SEO efforts are about making sure that Google doesn’t find it difficult to find the right websites. And that means identifying the correct metrics Google uses in its algorithm, so that websites can then focus on those elements as well.

But just because Google won’t talk about the metrics they use to rank websites doesn’t mean that SEO experts can’t find out. So if you are doing your own SEO, you may want to focus on the following factors to increase your rank in the SERPs.

  1. Relevant terms. This is the top factor for Google results, and it’s obvious why. After all, you can’t be the top result for “Italian restaurants” if you just have a small blog post about your love for pizza. The top result will probably have a website name that includes “Italian restaurant” in its name, and the website will be peppered with lots of Italian dishes. So if you want to rank highly for certain keywords, you need to make sure that your content focuses on using relevant terms connected to those keywords.
  2. Social signals. While some Google reps have said that social signals don’t have any bearing, various studies have suggested otherwise. In fact, of the top 10 metrics suspected of having the most weight in the Google algorithm, 7 of them are social signals. That means you really need to have a strong social presence online, and you need to accumulate Google+1s, Facebook likes, shares, and comments, and tweets.

It’s an accepted fact that a huge chunk of Internet users at any time are in the social networks like Facebook, Twitter and YouTube. And when all these people are talking about your website, Google can’t just blindly ignore these signals. These are obvious indicators that your website is hugely relevant and useful for so many people.

  1. These are the links on other websites which lead back to your own website. The more links you have the better, and they must be high ranking websites themselves. This means that these websites should rank prominently in searches pertaining to your own niche. You may even be penalized if the backlinks come from websites which are entirely unconnected to your own niche.

Links in news domains are also valuable, and new backlinks are factored in as well.

It’s said that there are about 200 metrics used in the Google algorithm, but obviously, you can’t address all of them effectively all the time. With our list, at least you can focus on the factors that seem to matter most to Google.


Choosing The Right WordPress Template For SEO to Obtain High Rankings

One of the many benefits of WordPress is that you have a plethora of templates to choose from. With these templates, you can set up your website much more easily, and incorporate the features and look you wish. But there’s a catch. Sometimes it’s hard to pick just one template, especially when you’re also taking SEO into consideration.

To help you out, here are some guidelines to keep in mind:

1. Premium or Free WordPress Template. If you’re starting a blog as a hobby, then any free WordPress template will suffice for your needs. Many of the most stunning and most useful WordPress templates are free, and you can easily find one that’s suitable for your niche and needs.

But there’s one major difference between premium and paid templates: support. With a premium template, you can expect a development team that addresses security issues seriously and that makes sure that your template is updated for any changes in WordPress. You can’t expect these with a free template.

2. Make room for web content. It’s important that you find the most suitable template for your needs, but that doesn’t mean you need to limit yourself. The most obvious example here is the stereotypical template for photographers. They may offer a great way to display photo portfolios, but just having lots of images doesn’t bode well for SEO. You’ll need a section for articles so that the website has a chance of ranking highly in the search results.

3. Test the loading time. Features which may look good or offer additional functions are essentially useless if they take too long to load. Numerous studies have confirmed this, which is why using elements like homepage sliders have disastrous consequences. These things were a trend back in 2013, but it was later revealed that they didn’t work for conversions, usability, or SEO.

Your web pages should load quickly. If not, then you lose out on SEO (Google takes loading time into consideration) and the people who visit your website will just click out and leave.

4. Make sure your website is responsive. Responsive design is a trend which will probably never go out of favor, simply because it is so important. A responsive design can look good on monitors, larger smart TVs, and on smaller mobile screens.

As a website owner, you can’t afford to neglect mobile internet users, because there are simply too many of them. And Google itself has declared back in 2013 that websites which are not friendly for mobile users will go down in the rankings. Often times, choosing the right template automatically takes care of SEO, since the right template makes sure that your web visitors will have a positive user experience on your website. Nonetheless, you need to check. A good template can tempt people to stay longer on your website, but SEO makes sure you get plenty of visitors to your site in the first place.


Why Top Companies Choose to Build Their Brand Online With SEO

For small businesses, one of the most ubiquitous advice they’ve heard is that they have to build their brand online. Building your brand means not just letting people know about your company, but also defining it in a way that effectively sets you apart from your competitors. 

If you have a small business, you have to build your brand online. Even the top companies in the world are doing the very same thing. Here are some of the reasons why: 

1.It enables you to reach audiences worldwide. With top companies, the main advantage of the Internet is that they can just about engage with everyone from anywhere in the world. They’re not limited to local TV shows and newspapers. A single campaign can encompass the globe. 

2.It’s an opportunity to engage in a more personal way. One of the main problems with top companies is that many people see them as faceless corporations whose sole purpose is to gain profit from the masses. But going online can provide a more personal touch, and your brand can have a human face which your potential customers can identify with. 

This has become much easier through the use of social networking tools such as Facebook, Google+, and Twitter. These companies can easily find out what issues their customers are concerned about, and they can answer their questions right away. Huge companies can offer the same small-town vibe that appeals to many customers. 

3.The cost is relatively cheap. Top companies, despite their size and budget, aren’t exactly fond of spending money. They remain on top precisely because their expenses are less than their revenues. 

And that’s one of the main allure of brand building online. It doesn’t cost much at all, and the ROI is tremendous. Building a website is much cheaper than engaging in a nationwide or worldwide TV advertising campaign. And by going online, they can even have their customers acting as their own marketing staff, spreading word of their brand on their own—for free. 

4.Results are more specific and instantaneous. When top companies engage in brand building, the results can take months before they become noticeable. And even then, the results aren’t as specific. It’s much more difficult to get more specific data from offline marketing efforts. 

With online tools, top companies can glean a lot of specific data regarding demographics that they can tailor their message. They can target precise demographics. 

And the results can be received immediately. There’s no waiting period involved which means they can react more quickly to real time perceptions about their brand. 

Building your brand online is one of the most effective ways of reaching your target market, and top companies know this. If you haven’t done so yet, you better take action now before your competitors do.