Why Google Places is Important for Business

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Why Google Places is Important for Business If your business has an actual physical location, then one of the first things you need to do to promote your business is to use Google Places. This service enables you to get listed on Google Maps. It sounds so simple, but the benefits are profound.  Here are some reasons why Google Places is so important for your business: 1.It’s cheap. All you need is a little bit of time and effort to set up your business profile, and that’s it. There’s no fee to use this service, because it’s a free service…

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The Importance of Backlinks

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Building Backlinks and SEO SEO stands for search engine optimization. This refers to the things you do so that when people use a search engine like Google and types in a word or phrase that’s connected to the topic of your website, your website pops up in the results. One of the more important things that people need to do to optimize their website for search engines is to create backlinks.  What are Backlinks? The links on your website may direct your users to other websites which they may find interesting or important. These are called outbound links. Backlinks on…

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SEO: Slow and Steady Wins the Race

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Slow and Steady Wins the SEO Race A lot of people and businesses seem to want instant results. It’s a universal trait. This explains the popularity of those miracle weight loss supplements that promises to give instant results. Even if doctors caution everyone that healthy weight loss is never more than 2 lbs a week, most people ignore their warnings because they are more interested in losing weight fast.  It’s the same thing with Search Engine Optimization. SEO is a slow and gradual process. In fact, any attempt to cause instant SEO improvements can result in doing the website more…

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2014- Many Legs of the SEO table

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Many Legs of the SEO table Imagine SEO as a table and your website sits on top of it. But your SEO table needs to have four legs and they need to be sturdy. When one leg is broken, the table can fall apart and your website along with it. This is a very simple way of looking at SEO, but nonetheless it’s also very accurate.  In this analogy, the 4 legs of the SEO table are the following: 1. Content. You may be surprised that this comes first, but it should always be remembered. That’s because what you offer…

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Advantages of Hiring a Full Service Solution

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Advantages of Hiring a Full Service Solution If you have your own business website, then you may realize at some point that maintaining it requires a lot of work. You have to take care of website design, which is essentially all about making sure that everything’s easy for your site visitor. All the elements must be in place, and everything must be arranged just so in order to make navigating convenient for your users.  Then there is the matter of graphic design, and this is focused mainly on how everything looks on your site. People are inherently attracted to nice…

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Endless Adventure of Search Engine Optimization

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The SEO Adventure Some people who are new to SEO seem to think that it’s a one-time thing. They think SEO is like a surgery that’s meant to cure a specific problem. But nothing can be farther from the truth.  SEO is more like the air we breathe, the water we drink, and the food we eat.  For a website, you need constant SEO efforts – all the time. Death, in this case, is being relegated to the second page of results, where less than 10% of Google users bother to venture into.  This is exactly why you’ll be billed…

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The Importance of Targeted Traffic

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The Importance of Targeted Traffic Once upon a time, websites bragged about their site visitors. That was the only thing they cared about. While today this is still an important factor, the amount of traffic you get is no longer as important as the amount of “targeted” traffic you have. Targeted traffic means your visitors are people who are likely to use your product or service.  Defining Your Targeted Traffic Let’s put this in proper context. Let’s say that you are a wedding planner based in San Francisco. How do you define your targeted traffic? Who are the people you…

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SEO Starts with Keyword Research

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SEO Starts with Keyword Research Before you even think about how to attract back links to your website or how to use a blog for SEO purposes, you first need to think about the keywords you are aiming for. People who use search engines to find information do so by typing certain words and phrases in the search bar. Your first responsibility therefore is to figure out what your target audience are typing in their search engines. This process is known as keyword research.  Keyword Considerations There are three major factors to consider when you are looking for keywords and…

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What is an Authoritative Website?

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What is an Authoritative Website Essentially, an authority is a person or an institution which has the final say on a particular matter. The authority decides what is right or wrong and others follow their lead. But while this word may be used to refer to government or supervisory institutions, authority can also be a source of information.  Examples of Authority For example, at one point the New York Times was the authority on the news. Their perceived objectivity and stringent verification procedures means that if a piece of news was printed on the New York Times, then it must…

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Why Not All SEO Companies Are Created Equal

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Why Not All SEO Companies Are Created Equal When it comes to providing services, not all companies are the same. Some companies offer better services, others offer better rates, and then there are also those who offer better services AND rates. This principle applies to SEO companies as well, and this is something that you need to realize if you are a small business owner in need of help with SEO for your website. On the face of it, it may seem like bigger SEO companies would be an obviously better choice than smaller firms. After all, a bigger company…

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