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What are the Benefits of Highly Targeted Keywords?

When you do SEO properly, your website will rank higher than others when Google users (and those who use other search engines) type a certain keyword or phrase. So what you need to target are high ranking keywords. These are the keywords which your potential customers actually use when they “google” something online.

You don’t aim for a keyword that’s unrelated to your business. At the same time, you’re also expected to rank well when your brand name is actually used as a search word.

The high ranking keywords are more generic terms, and they are the most expensive to aim for. In fact, you can identify the highest ranking keywords by how expensive they are for PPC ads.

So why should you aim for high ranking keywords? Here are some of the benefits of doing so:

  • It provides a way for your website to be found by potential customers. When your SEO provider starts working for you, one of the first things they do is keyword research. They try to find out just which keywords are actually used by the people most likely to need your business.

In other words, these are targeted consumers. They have already shown interest in what you have to offer because they have used the keywords relevant to your niche. By targeting these keywords, you then get a chance to let them know about your website.

  • It offers you a chance to boost your reputation. Since you’re targeting high ranking keywords, your competitors (especially the leaders in your niche) will be targeting them too. It can enhance your reputation to have your brand name in the same list as the most established brand names in your niche. It gives you credibility.

You can also boost your reputation by targeting the most asked questions by your potential customers. For example, if you’re selling LED TVs, you may provide a buying guide for potential customers. This guide can list the characteristics and factors that a customer must consider before buying an LED TV.

By answering frequently asked questions about buying factors, maintenance requirements, and simple repairs, you then establish your name as an authority on the subject. In the minds of potential customers, the products and services offered by an authority is superior.

  • It gives you an excellent spot in Google which can increase awareness of your brand. Just the fact that your website is displayed by Google means that more people know about your company and what you offer.

Don’t forget, high ranking keywords are the ones used by your target customers. That could mean significantly more business for you.

There’s always a chance that you can find a popular keyword that your competitors have overlooked. But for the most part, you have to fight for high ranking keywords.

By targeting these keywords, you let potential customers know more about your company and your products. You also instill in them the idea that your products are superior compared to those of your competitors. And that’s not such a bad thing.