When you do SEO properly, your website will rank higher than others when Google users (and those who use other search engines) type a certain keyword or phrase. So what you need to target are high ranking keywords. These are the keywords which your potential customers actually use when they “google” something online.
You don’t aim for a keyword that’s unrelated to your business. At the same time, you’re also expected to rank well when your brand name is actually used as a search word.
The high ranking keywords are more generic terms, and they are the most expensive to aim for. In fact, you can identify the highest ranking keywords by how expensive they are for PPC ads.
So why should you aim for high ranking keywords? Here are some of the benefits of doing so:
In other words, these are targeted consumers. They have already shown interest in what you have to offer because they have used the keywords relevant to your niche. By targeting these keywords, you then get a chance to let them know about your website.
You can also boost your reputation by targeting the most asked questions by your potential customers. For example, if you’re selling LED TVs, you may provide a buying guide for potential customers. This guide can list the characteristics and factors that a customer must consider before buying an LED TV.
By answering frequently asked questions about buying factors, maintenance requirements, and simple repairs, you then establish your name as an authority on the subject. In the minds of potential customers, the products and services offered by an authority is superior.
Don’t forget, high ranking keywords are the ones used by your target customers. That could mean significantly more business for you.
There’s always a chance that you can find a popular keyword that your competitors have overlooked. But for the most part, you have to fight for high ranking keywords.
By targeting these keywords, you let potential customers know more about your company and your products. You also instill in them the idea that your products are superior compared to those of your competitors. And that’s not such a bad thing.